We are made to be social creatures. We all want to belong, we all want to be regarded highly by other people. We all want to be "cool". When I was a child in the 1960's, it was "cool" to be counterculture, to reject the values of our parents and society in general and find our "own way", and "do our own thing", which actually boiled down to throwing off all moral constraint. But "doing your own thing" really meant following everyone around you. We tried to pretend we didn't need others, but in reality, we could not reject our own need for social acceptance.
